<aside> <img src="/icons/network_gray.svg" alt="/icons/network_gray.svg" width="40px" /> Case Study: Portrait Analytics

Investment Summaries

Portrait Analytics is a research assistant that empowers analysts to discover and ramp up new investment ideas in record time.

• As a startup, Portrait Analytics requires human support while they develop their back-end technology
• If David, the CEO, focuses on the summaries, he won’t be able to build the overall business

Without Gratia

• 1.5 hours of CEO time per summary
• Opportunity cost for CEO to deliver activities that could be done by a junior talent

With Gratia

• Gratia charges $50 per hour
• Analyst has been trained and validated in business strategy
• Full-time Gratia analyst embedded in Portrait, completing 20 company summaries per week
• Summaries fully approved by CEO

TOTAL COST

$450 opportunity cost per summary

TOTAL COST

$75 per summary

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<aside> <img src="/icons/symbol_gray.svg" alt="/icons/symbol_gray.svg" width="40px" /> Gannett

Market Research

Gannett is a media publisher looking to launch its flagship SaaS products aimed at supporting SMBs in their digital marketing.

• Leadership decided to expand into untapped SMB segments, which weren’t suitable for the existing “white-glove” managed service offerings
• Execution required extensive primary and secondary research that the team didn’t have internal resources for due to other priorities
• Normally, the work would require 2-3 junior analysts, but the skillset wasn’t available at the company and would cost $100-120 per hour to hire someone from an independent consulting platform

Without Gratia

• Consultant charges $110 per hour
• 1 hour per expert call of consultant’s time (40 calls)
• 20 hours of consultant’s time for secondary research
• 10 hours of consultant’s time to summarize all findings

With Gratia

• Gratia charges $50 per hour
• Analyst ****has been trained and validated in market research
• After the engagement, the Gratia analyst was asked to stay on for the Product Management phase of the SaaS product due to the high quality of work and knowledge transfer

TOTAL COST

$7,700

TOTAL COST

$3,500

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<aside> <img src="/icons/book_gray.svg" alt="/icons/book_gray.svg" width="40px" /> Endeavor

Financial Modelling

Endeavor (EDR) is a global leader in sports, entertainment & fashion, and is making a $20M bet on new media business.

• Leadership requested a financial justification for investment which required a rebuild of the model with detailed assumptions
• Execution required analytical heft and multi-stakeholder engagement
• Normally the Finance lead would drive; however, they had other priorities
• Hiring someone from an independent consulting platform would cost $100-$150 per hour for the required skillset

Without Gratia

• Consultant charges $150 per hour
• 1-2 meetings with each involved stakeholder, 2 model versions, and little time for evaluating different scenarios

With Gratia

• Gratia charges $30 per hour
• Finance lead could focus on stakeholder engagement
• Gratia analyst drafted iterations of the financial model
• Team was able to refine the investment case and get CFO approval

TOTAL COST

$12,000

TOTAL COST

$6,000

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